About

Atto: Empowering Brands to Scale Seamlessly Across the Middle East and Beyond

Atto is a technology-driven platform designed to simplify the expansion of global brands into the Middle Eastern market and beyond. We specialize in key industries such as FMCG, beauty, homecare, food, and beverages, addressing the unique challenges of market entry, regulatory compliance, logistics, and distribution. Our platform integrates AI-powered tools for predictive logistics, market adaptation, and consumer insights, ensuring that brands are positioned for success while navigating the complexities of the region.

Our Founders

Atto was co-founded by Sudhir Narisetty, a seasoned professional who previously led Q-commerce teams at Talabat (Delivery Hero), managing operations across nine countries in the MENA region. Prior to that, Sudhir was the General Manager at Noon.com, where he spearheaded key projects in e-commerce. Alongside Sudhir is Sunny Singh, the former Senior Finance Manager at Noon.com, where he managed finances for large-scale projects. Sunny also served as Head of Finance at Lezzo, a leading Q-commerce platform. Together, Sudhir and Sunny honed their collaborative skills while working at Spoonfed.ae, a company known for its innovative technology, which was later acquired by Noon.com.

The Atto Vision

The idea behind Atto was born out of the challenges Sudhir and Sunny witnessed during the COVID-19 pandemic. Many businesses were forced to shut down, but those that embraced digitization thrived. Drawing from this experience, they helped influence the NowNow service at Noon.com, which enabled local businesses to go online. However, they quickly realized that simply going online wasn’t enough for a brand to scale. To stay competitive, businesses needed fast fulfillment and operational efficiency.

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With this insight, they launched a service that enabled brands to offer fast fulfillment and Q-commerce-like delivery. But it became evident that the ultimate goal of digitization and fast delivery was to drive sales growth and long-term success. Building on this understanding, Atto was reimagined to provide brands with the tools they need to scale effortlessly across multiple geographies, with smooth operations, secure payments, and intelligent technology — all from a single platform.

Why Atto?

  • Tech-Driven Efficiency: Atto uses AI-powered tools to streamline compliance, logistics, and market strategy, allowing brands to focus on growth.
  • Seamless Operations: With our platform, brands can scale across the Middle East while ensuring smooth regulatory and logistics processes.
  • One Platform, Multiple Geographies: Atto allows brands to manage operations, expand into new regions, and access additional revenue streams from one centralized hub.
  • Protected Payments: We ensure brands receive timely payments, offering financial security and peace of mind as they scale.

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Atto is not just a marketplace platform; it is a comprehensive growth engine designed to help global brands thrive in dynamic and complex markets. From logistics to intelligent technology, we empower brands to grow faster and smarter.Let Atto help you unlock your full potential and scale globally with ease.

Ready to unlock the potential of the Middle Eastern market? Join Atto.me today and transform your global expansion journey.

Atto Early Access

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‍Your request has been received. We'll review your details and get back to you shortly with early access to Atto. Stay tuned for updates!

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We are currently in closed-beta, and we carefully review each application. Exciting and promising brands can expect faster invites, so don’t hesitate to provide your brand information for us to consider.

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  • Atto is in closed-beta, and we release a limited number of invites each week.
  • Once granted access, you'll be able to seamlessly onboard your brand and connect with distributors and retailers across the Middle East.
  • Brands with unique potential will receive priority invites.
  • Fill out the form below to get your brand reviewed.

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We review every brand that applies and will get back to you with next steps.

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